Any marketing without a planned approach and consistent themes can make even the most successful organization’s efforts appear haphazard and lazy, yet many execute their social media efforts in exactly this way, if they even use it. That’s why at InTouch Communications, we don’t “do social media” - we do digital marketing. It’s more than just posting to Facebook to give the impression you’re “active on social media” – our digital marketing strategies include creative concepts, consistent themes, well-planned and well-executed creative content (visuals and copyright).
We can leverage social media networks through a comprehensive program (mix of sponsored ads, consistent postings, scheduling and monitoring) with a goal to create and distribute valuable and relevant content to attract, acquire and engage targeted audiences. This content could include, but is not limited to beautifully designed ads, infographics, videos – long and short, GIFs, shared content from news sources and websites, blog posts, opinion pieces, etc. This content is supported well by paid strategies.
While social media is an effective tool in marketing today, it’s not the only one. That’s why we create visual content that can be easily adjusted into other mediums, like print, billboards, radio, transit, street furniture, digital networks and any other means of marketing. Our creative campaigns are meant to be shared where they will get the most impact, and making an impact is what we do best.